Posted by In this blog, we will walk you through step by step strategy that can help small business owners to generate sales worth INR 10,000 by spending as little as INR 998.
1. Why Choose WhatsApp?
- WhatsApp delivers a 98% open rate, offering direct access to customers at scale.
- Numerous case studies prove small budgets can yield remarkable returns:
- A skincare brand earned over ₹10,000 on a mere ₹141 WhatsApp campaign.
- Local food and gifting businesses frequently report festival sales spikes fueled by WhatsApp outreach.
- Low message cost ensures your ₹998 budget can reach hundreds of engaged buyers in just a few days.
2. What ROI Can You Expect?
- With ₹998 (includes cost of CRM + Whatsapp Business APIs), you can reach more than 500 targeted customers.
- Success stories report returns of 10-15x means every rupee spent can generate sales upto ₹10-15
- A well-run campaign can realistically generate ₹10,000+ in sales over one festive month.
3. What Do You Need to Get Started?
- Customer List: Minimum 200–300 contacts(past buyers, referrals, interested prospects).
- Attractive Offer: Something irresistible & seasonally relevant.
- WhatsApp Business API & CRM: For compliant, bulk customer messaging. Buy HERE(80% OFF) @JUST ₹16/day.
4. Budget Breakdown
| Item | Spend (INR) |
|---|---|
| WhatsApp API + CRM access | ₹499 |
| Marketing Messages (₹0.88/msg) (To be paid directly to Meta) | ₹499 (567 msgs) |
| Total Investment | ₹998 |
- 567 marketing messages allow focused, personalized outreach.
- Customer replies enable free follow-ups within the 24-hour service window, stretching the impact further.
5. Week-by-Week WhatsApp Campaign Plan
| Week | Objective | Activities | Offer Strategy | Messages to Be Sent |
|---|---|---|---|---|
| 1 | Generate Interest | Send festive teasers, testimonials, reviews & ask for interest | No discount, pure engagement. | 300 |
| 2 | Early-Bird Offers | Share exclusive offers with only those who responded in Week 1. | Special, high discount (20-25%). | 240 |
| 3 | Wider Launch, Reduced Discount | Minimal reach-out to maximize returns within budget; create urgency with lowering discount. | Moderate discount (10–15%). | 10 |
| 4 | Final Push, Clearance | Final campaign push to remaining prospects; small incentive for last-minute buyers. | Smallest discount (5–10%). | 17 |
- Messages are prioritized for early engagement (Week 1–2), increasing odds that your strongest prospects get the most attention and the highest-value offers.
- Later weeks use the remaining budget for minimal, targeted reminders, ensuring every message is optimized for potential conversion.
Why This Strategy Works
- Segmented offers maximize engagement: Higher discounts go only to truly interested customers, maximizing ROI.
- Early engagement uncovers best prospects: Your first messages quickly reveal who is ready to buy.
- Budget is fully optimized: Every message is focused and purposeful, with free follow-up for replies—no wasted spend.
- Festive urgency turns fence-sitters into buyers: Minor discounts and clearance messages motivate last-minute sales.
By leveraging WhatsApp’s massive reach, strategic messaging, and a week-by-week plan that maximizes both budget and engagement, small businesses can realistically turn ₹998 into ₹10,000+ in revenue this festive season.
So ready to sell more with Whatsapp ?