Posted by Want to skyrocket your sales during Navratri and Diwali? Each Indian shopper spends an average of ₹16,500 during the festive season—revenue from just one customer! Use WhatsApp to connect with these buyers & create a seamless shopping experience. Boost results even further with Vaayu’s AI powered CRM and AI tools!
Why Use WhatsApp for Navratri, Diwali, and Festive Sales?
During festive seasons, Indian consumers show strong spending enthusiasm. According to the JioStar Festive Sentiment Survey 2025, 92% of Indians plan to maintain or increase their festive spending in 2025, with an average budget of ₹16,500. Apparel, mobiles, and electronics topping shopping lists.
Key categories include :
- Apparel and fashion (33%),
- Mobiles (27%), & electronics (18%),
- Followed by holidays, jewellery, and beauty.
About 65% of shoppers are undecided on brands, giving businesses a chance to influence purchases. Additionally, 52% plan to shop online, 61% prefer cashless payments like UPI, and 76% rely on online ads for product discovery.
7 Ways WhatsApp Can Help Your Business Grow
Here are seven straightforward ways to use WhatsApp to drive sales and build stronger customer connections during festive seasons like Navratri and Diwali.
1. Find New Customers
Use targeted ads on Facebook or Instagram that link to WhatsApp to start conversations with potential customers. Once connected, you can:
- Send personalized discounts, like Diwali-special offers on apparel or electronics
- Ask questions to learn about their needs
- Create custom forms with WhatsApp Flows to collect contact details
- Get permission to send promotional or order update messages
This helps you attract new customers for festive sales and beyond, especially with 65% of Indian shoppers open to brand choices.
2. Send Exciting Promotions
Indian shoppers are eager for deals during Navratri and Diwali, with nearly 50% planning to shop for others. After customers agree to receive your messages, send personalized offers or coupons via WhatsApp. For example, promote festive discounts on mobiles or jewellery. You can also share product catalogs or use chatbots to guide customers to buy, capitalizing on the ₹16,500 average festive budget.
3. Offer Personalized Shopping Help
Use WhatsApp to:
- Answer questions through a human agent or chatbot
- Suggest products based on customer preferences, like recommending festive attire
- Guide them to complete their purchase on WhatsApp or another platform
This personal touch builds trust and turns browsers into buyers, especially with women driving variety in purchases.
4. Bring Customers to Your Store
For businesses with physical stores, WhatsApp can drive foot traffic during festive seasons. Use ads that link to WhatsApp or message existing customers with promotions, like in-store Navratri sales. For example:
- Book in-store appointments using WhatsApp Flows
- Send reminders about in-store pickup orders for Diwali gifts
This connects online engagement with in-person sales, aligning with the 42% of Indian shoppers who prefer offline shopping.
5. Suggest More Products
Festive shoppers, especially millennials, are in spending mode during Navratri and Diwali. Use their purchases to suggest related products. For example, if someone buys a smartphone, recommend accessories. You can:
- Send personalized promotions based on past purchases
- Suggest add-ons during a chat, like festive home décor
This increases cart sizes and enhances the shopping experience, leveraging the high spending intent of Indian consumers.
6. Recover Abandoned Carts
Abandoned carts are common during festive sales. Use WhatsApp to send reminders when customers leave items in their cart, like Diwali gift items. Include a link to their cart to make checkout easy. By connecting your online store with WhatsApp, you can recover lost sales and keep customers happy, especially with 52% of Indians shopping online.
7. Keep Customers Updated on Orders
During busy festive periods like Diwali, clear communication is key. Use WhatsApp to send order updates, like shipping details for electronics or delivery updates for festive gifts. These messages:
- Keep customers informed
- Reduce customer service questions
- Increase trust with timely updates
This ensures a smooth experience, critical when 61% of Indian shoppers prefer cashless transactions for quick fulfillment.
Bonus: Use Vaayu Platform for Smarter Messaging
The Vaayu platform enhances WhatsApp’s power for businesses during festive seasons. With Vaayu, you can:
- Send Bulk Messages: Reach many customers with personalized Navratri or Diwali offers using Vaayu’s built-in CRM to manage contacts and campaigns.
- Upgrade to Vaayu AI: Add AI-powered sales agents that act like an MBA intern, engaging and nurturing leads. These agents prioritize leads, create detailed customer profiles (e.g., preferences for apparel or gadgets), and pass high-potential leads to your sales team. This boosts conversion rates, shortens sales cycles, and saves costs.
For example, a retailer could use Vaayu to send bulk Diwali promotions, let the AI engage leads with tailored responses based on their shopping preferences, and hand off high-intent buyers to the sales team, increasing conversions during the ₹16,500 average spending window.
Get Ready for Your Best Sales Season
Using these WhatsApp strategies, you can connect with Indian shoppers during Navratri and Diwali, boost sales with their ₹16,500 average budget, and create a great shopping experience. Combining these ideas with tools like Vaayu’s CRM and AI can help you achieve even better results.
Start planning now to make the most of festive sales. For more tips, check out seasonal sales resources or get started today.
To know more on how you can use Vaayu to send messages via WhatsApp to your customers, BOOK DEMO HERE
Source: JioStar Festive Sentiment Survey 2025, August 12, 2025.. Meta blogs, “Seasonal Holidays Study” by YouGov (Meta-commissioned study of 18,727 holiday shoppers aged 18-95 in Australia, Brazil, Canada, France, Germany, Indonesia, Japan, Mexico, South Korea, Sweden, Thailand, UK, USA, Vietnam), December 2024.