Posted by Is it a bubble of boom? How to use AI for real estate?
This week, I met few Real Estate builders & professionals. AI & Real estate can work wonders or Real estate is a bubble?
India’s Real Estate market is a high-stakes game —crores pour into projects, yet a shift in market can spell overall losses. One senior manager confided that supply has built up more than demand.
On one side Real Estate market is slated to reach $1T. On other side – builders find the inventory is building up, cost of leads is too high. Real estate channel partners are worried their generated lead is stolen by other partners. Customers are irritated due to high number of unsolicited calls.
One channel partner even told me that the other partners stand at gate of society. So when a client sent by one channel partner arrived. They politely take the customers to other project”
Leads are sourced from online partners, but same are shared with multiple partners by online platform. So not only there’s competition, customer gets irritated by so many calls.
Skylines soars, whisper of bubble, AI & Real Estate.
$1T opportunity but not everyone ready
India’s Real Estate is a tale of dizzying highs and gut-punching lows. The market’s poised to balloon to $1 trillion by 2030, with giants like Lodha, Kalpataru, and Kohinoor shaping cities. Yet, danger lurks—overbuilt suburbs and shaky demand fuel bubble fears, with prices teetering in hotspots like Bengaluru. Builders sink crores into projects, only to wrestle with forces beyond their grip.
Domestic & nri sentiments
I talked to some of friends abroad who invest in Indian market & also a few locally who have spare disposable income to invest & they do invest in real estate. Per them shaky stock markets, tariff fears leave investors in two minds. This has impacted market in London, Dubai also.
Moreover, nri people leave the investment decision with their local guardians. These many times are old school parents. Who aren’t tech savvy. They will rather see a pamphlet sticker on a Chai shop than surf online. At the most they can do whtsapp. But it has to be simple.
Enter AI: a tool to tame this chaos, blending human hustle with digital precision. Can builders and agents harness it to conquer volatility? Let’s unpack this turbulent world and see how tech could rewrite the rules. What’s the real opportunity here?
Volatility, market shifts, AI & Real Estate
Costs to get customers sting—an estimated ₹50 lakh monthly for top firms, as vendors churn out low-quality prospects . Competition’s cutthroat: agents lose clients to rivals who poach at project gates or sneak in via cab drops. The market’s a moving target—Pune & Bengaluru were hot today – suddenly the tarrif threatens investments by techies.
Role of AI for Real Estate
It’s time to adopt AI for Real Estate. Both Builders & channel partners. Your teams have to be very very efficient in managing so much noise & filter out right customers. Plus, customer has to get a cozy feeling. They don’t like pushy sales people or too many calls.
Channel partners need to be empowered with AI. This builds trust both with customers & partners.
Then you need to hook into trends. AI can spot trends—like a sudden demand spike for 3BHKs in Chennai—before they vanish. Or if there’s sudden spike in concern about interest rates – immediately AI can give you a notification. Your team needs to actively delve into this & address customer’s concern. Eg changing your marketing or offering a limited period discount.
AI Employees aka AI Real Estate consultant, crafted to tackle India’s Real Estate chaos. She talks like humans to all sort of customers, without being pushy. She can book field visits, filter leads before they come to your expensive callers & It digs into data to uncover trends—like a surge in villa demand in Hyderabad’s suburbs—before competitors catch on. AI can filters out reduce your customer acquisition cost, improve experience.
Picture this: AI alerts a partner that a family eyeing flats near Bengaluru’s tech parks, beating rivals who’re still blasting generic ads. Or it warns a builder of a cooling market in Gurugram, suggesting a pivot to rentals (Vaayu’s high-ticket sales). Scalable and intuitive, Kavya fits firms big and small. Why settle for outdated playbooks when you can lead the pack? Curious how this could reshape your deals?
Conclusion (Action)
India’s Real Estate is a tightrope walk—supply gluts, buyer whims, and policy curves can derail even the savviest plans. Builders and agents need a sharper edge, fast. AI Employee is that edge, arming sales teams and partners to turn volatility into victory.
Wait too long, and rivals will eat your lunch, leaving you scrambling. The $1 trillion prize is there. But it has to be won – not bought.
AI can do a lot more. Reach out if you are interested
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You’ve nailed the key dilemma: booming valuations vs. a fractured sales process. Maybe the real opportunity for AI isn’t just in scaling operations, but in enforcing transparency and accountability within the partner ecosystem.